The Hartford Senior Email Marketing Specialist in HARTFORD, Connecticut
Title: Senior Email Marketing Specialist
Location: United States-Connecticut-Hartford
Job Number: 1800812
The Senior Email Marketing Specialist will provide support to the Assistant Director of Digital Marketing in respect to email design, coding, and deployments and will design all outbound marketing and service emails that deploy from The Hartford. This position is also responsible for the HTML coding of the email, ensuring it adheres to email best practices and is within CAN-SPAM requirements. The position is tasked with evolving The Hartford’s email templates, ensuring they follow brand standards and are up-to-date with the latest HTML coding trends. This position also helps the Assistant Director of Digital Marketing with the development of the overall email strategy.
Email and Microsite Coding: Essential. Responsible for the coding of all marketing email templates and microsite pages for the Enterprise. Occasional form builds within the SalesForce Marketing Cloud may be required.
Email Design: Essential. Responsible for the design of emails, banner ads, and occasionally landing page forms in support of Enterprise initiatives.
Support for Assistant Director of Digital Marketing: Essential. Provide support with coding, design, and deploying of emails for the Assistant Director of Digital Marketing.
Analysis: Non-Essential. Log coding and design hours, as well as report out on stats for select campaigns in monthly MBR sessions.
1-3 years’ experience designing and coding for email or websites.
HTML proficiency a must.
Expert within the SalesForce Marketing Cloud
Strong knowledge of Adobe Dreamweaver and Photoshop.
Knowledge of Adobe Illustrator, MovableInk or Email on Acid a plus.
Understanding of Microsoft Excel, Access, PowerPoint and Word.
Strong attention to detail.
Ability to handle multiple projects at one time, work under pressure and within tight timelines.
Behaviors at the Hartford
Deliver Outcomes – Demonstrate a bias for speed and execution that serves our shareholders and customers.
Operate as a Team Player – Work together to drive solutions for the good of The Hartford.
Build Strong Partnerships – Demonstrate integrity and build trust with others.
Strive for Excellence – Motivate yourself and others to achieve high standards and continuously improve.
WHY JOIN THE HARTFORD?
Visit our website to learn about The Hartford’s recognition. Information about the company and its product offerings is available at www.thehartford.com at http://www.thehartford.com/ .
Join us on Facebook at www.facebook.com/TheHartford .
Follow us on Twitter at www.twitter.com/TheHartford .
WHAT IS THE COMPENSATION OPPORTUNITY?
At The Hartford, our compensation philosophy is simple: we pay competitive base salaries and reward performance. In addition, you will be eligible to participate in our comprehensive benefits program including Medical, Dental, Life and Disability Insurance, a 401K Plan, an Employee Stock Purchase Plan and more.
Equal Opportunity Employer / Females / Minorities / Veterans / Disability / Sexual Orientation / Gender Identity or Expression / Religion / Age
* NO AGENCIES PLEASE *
Job: Digital Marketing
Primary LocationUnited States-Connecticut-Hartford
Job LevelIndividual Contributor
Education LevelBachelor's Degree (±16 years)
PostingMar 13, 2018, 12:13:25 PM
Remote Worker OptionNo
The Hartford is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, sex, religion, age, national origin, disability, veteran status, sexual orientation, gender identity or expression, marital status, ancestry or citizenship status, genetic information, pregnancy status or any other characteristic protected by law. The Hartford maintains a drug-free workplace and is committed to building inclusion and leveraging diversity.